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CORDEIRO BECOMES BRAND AMBASSADOR
Rafael Cordeiro has become the brand ambassador of the mixed martial arts association . A native of Brazil, Cordeiro has been coaching for 25 years and is a black belt in Brazilian jiu-jitsu (BJJ) and Muay-Thai. He is also an MMA world champion and 30-time Brazilian Muay Thai champion who also helped to develop the popular and aggressive Chute Boxe style of fighting. He served as a head coach at the Chute Boxe Academy in Brazil before moving to the United States in 2008 to head the North American Chute Boxe Academy.
In 2009, he left to establish Kings MMA, a leading training facility in Huntington Beach, Calif., where he now works with some of the sport’s most successful athletes, including XYIENCE team members Mark Munoz, who Cordeiro will corner at UFC 131 (slated for June 11 in Vancouver) in his fight against Demian Maia. Cordeiro also works with Krzysztof Soszynski and longtime XYIENCE athlete Wanderlei Silva.